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September  16

The Best Part of Waking Up...

FolgerscafeIs getting paid not to cook breakfast, or even make coffee. That's the scenario over at One 15 Cafe, (renamed "Coffeehouse Cafe" for today) while folks film a Folgers Coffee commercial and delay French toast gratification. We learned that the commercial will play on the concept that the Folgers coffee you brew at home is better than what you can buy at all those trendy coffee houses. Inside...


A suggestion to have the actors spit out the coffeehouse swill in disgust was met with blank stares. More scenes from the commercial.


Overhead during filming: Actress: What's my motivation?

Director: You're waiting to get your coffee.


We want this guy's job; he gets to sit by the window reading the paper the entire time.

September 16, 2005 in Lights! Camera! Craft service! | Permalink


Why this gets coverage but I haven't seen any news source anywhere even mention the fact that all of Walnut Street between Grove and Pine and a fair amount of points South lost power for over 6 hours on Wednesday night is a mystery...

Posted by: CJBVII | Sep 16, 2005 12:25:53 PM

Now that you mention it, I can't believe your devoting space to this silly commercial but you haven't covered the skunk family that recently moved into my garage.

Posted by: walleroo | Sep 16, 2005 12:39:50 PM

Please don't refer to the 'skunks' as refugees

Posted by: John L | Sep 16, 2005 12:43:36 PM

Well, I was sort of hoping that yesterday's rain might have flooded them out.

Posted by: walleroo | Sep 16, 2005 12:48:28 PM

All I meant was, a large portion of town had a pretty major power-outage on Weds. night, and as I always do when looking for coverage of local events that seems to be missed out in the papers, I looked here for a possible expalnation. Baristanet has a pretty decent record when it comes to covering stories like that, so I was surprised there was no mention of what seemed to be a pretty significant blackout.

But of course covering a TV commerical being filmed on the corner of my block gets all sorts of attention... I suppose if the blackout had occured on Upper Mountain Ave. we'd have heard about it.

Posted by: CJBVII | Sep 16, 2005 12:55:20 PM

it was walleroo's skunk what got caught on the grid and frizzled out CJBVII's lights.

PSE&G has denied that the lights were out. "No," they said in what was a paradigm of antiprolixity. "Whoever that CJBVII guy is he is wrong. The lights didn't go out. Maybe he just blinked for a long time. Now pay your bill and we will all be happy."

Is it Friday, yet?

Posted by: Conan the Grammarian | Sep 16, 2005 1:09:22 PM

It this the same establishment that supposedly has the best Portuegese fare, outside of downneck Newark? Been meaning to try it.

Posted by: Miss Martta | Sep 16, 2005 1:11:49 PM


Posted by: Miss Martta | Sep 16, 2005 1:12:28 PM

CJBVII maybe the Barista did not know. Did you tip them off so they can do some further investigation? Many places had power problems that day.

Posted by: State Street Pete | Sep 16, 2005 1:20:21 PM

Parts of the parkway and turnpike were closed down too. I had no idea until I read it in the paper today - which is odd to me as I drove on the parkway yesterday a few exits north from where it was shut down - but I didn't notice any unusal traffic.

Posted by: hrhppg | Sep 16, 2005 1:31:05 PM

Coming into Montclair from Bloomfield on Glen Ridge Ave Wednesday night, lights were off in the entire Pathmark complex. Once was passed the post office, it was back on. Fortunately, the restuarant we were going to was fine (just 3 blocks up).

Posted by: Anne | Sep 16, 2005 1:44:35 PM

Why this gets coverage but I haven't seen any news source anywhere even mention the fact that my shoelace broke and I had to tie a knot in it, but when I bent over a pencil fell out of my shirt pocket and then when I wasn't looking up the traffic light turned red is a mystery...

Posted by: Gonzo Journalist | Sep 16, 2005 1:51:16 PM

I missed my train because of you.

Posted by: walleroo | Sep 16, 2005 2:12:03 PM

I too came here first thing on Thursday to find out what the hell happened with the power. We were without power for 6+ hours too...Actually, something weird happened...most of teh apartments in our building (including mine) had 1/2 power. Our bedroom worked, but the rest of the apartment didn't. Our neighbor's living room worked, but not the rest. All of the street lights, hall lights, etc were out though.

Posted by: butchcjg | Sep 16, 2005 2:14:22 PM

Thursday is not my day in the barrel. But if I had to hazard a guess, I'd blame all the rain (remember the mist...)

Posted by: Liz | Sep 16, 2005 2:16:55 PM

Didn't Folgers film a commerical in the house at the corner of Ridgewood and Washington a couple of years ago?...we really are Baristaville.

Posted by: RidgeRanger | Sep 16, 2005 2:17:24 PM

We didn't have half-power, we had zero power, from 7PM until about 12:30AM. There had been a shorter outage about 10 mintes earlier that lasted for about 2 or 3 minutes. The power came back on, then went out again shortly thereafter. Since the previous outage had been so brief, we were amazed when the following one lasted for over 6 hours (making it difficult to tip an internet news site, not having access to my Comcast cable connection).

My first guess was the rain, but there was all sorts of fire dept./police activity on the corner of Walnut and Grove, so I suspected something else, maybe a car accident that hit a transformer, perhaps. That's why, when I had power again, I ran to baristanet for the scoop, and was surprised to find no mention of it at all.

Posted by: CJBVII | Sep 16, 2005 2:29:34 PM

And yes, I remembered the mist, and the instant converage that got on this site. But as nothing caught on fire Weds., and let's face it, Walnut and Pine isn't Watchung Plaza, I guess it wasn't important enough to warrant a report.

Posted by: CJBVII | Sep 16, 2005 2:37:32 PM

Over in my corner of Mtc. we didnt have power yesterday (Thursday) late afternoon for a couple of hours. Wednesday we were fine except for a couple of seconds of the lights flickering.

Anyway, on my way to work, the traffic caused by that stupid commercial and the train crossing was a pain in the ass.

Glen Ridge Ave. = Glenridge Avenue

Posted by: late | Sep 16, 2005 2:44:08 PM

Back to the topic, does anyone actually buy Folders coffee anymore? Not that it is bad coffee, just that there are so many other [better] choices, especially from the specialty food stores. In terms of branding, people equate good coffee today with "Starbucks", not Folgers or Maxwell House.

Personally, I buy my unflavored coffee from Dunkin' Donuts and favored varieties from Beans on Church St. And yes, I grind it fresh when I want a cup.

Posted by: Jim | Sep 16, 2005 3:11:29 PM

real men drink 'english breakfast tea'...now pass me a damn cucumber sandwich.

Posted by: John L | Sep 16, 2005 3:18:20 PM

I don't mean to burst everyones coffee buble but I never buy Flodgers.

Posted by: yazzie | Sep 16, 2005 3:43:07 PM

Jim, you might already know this, but you can have a 5-lb. bag of Dunkin' Donuts whole bean coffee delivered to your door via UPS for about $6.25 a pound (including shipping) on a regular basis. If you aren't a member, go to www.dunkindonuts.com and click on Regular Refills to set up a subscription.

Posted by: Conan the Grammarian | Sep 16, 2005 3:46:43 PM

I love the creme brulee flavored coffee at Beans....

Posted by: Liz | Sep 16, 2005 4:04:56 PM

Hey I saw the commercial and thought it was pretty cool, they're always filming commercials in Montclair I think it's great for the town.

Posted by: Anthony | Sep 16, 2005 4:12:28 PM

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