Bobbi Brown's beauty evolution turned revolution this week when the muted mistress of the "natural look" pumped up the volume by announcing a new line of spring lipstick colors, highlighted by Razzle-Dazzle Red and Fuschia Fugue.

"I was tired of having Steve walk right past me," Brown said, referring to her real estate mogul husband. "In fact, one time he actually walked right into me, as if I wasn't there."

Well, she'll be a wallflower no more with a va-va-va-voom collection that also includes Pink Passion and Get Lucky Lavender. Already cosmetics competitors -- and designers in other fields -- are scurrying to catch up.

"Red is now the new Mocha," said Wall Street cosmetics analyst Alice Trebluk, who predicts a return of beehive hairdos and tailfin cars. "Where Bobbi leads, the world follows."

Oh dear. Does that mean we'll have to put on make-up now to go to Whole Foods?

April 1, 2005 in April Fool's! | Permalink