April 15
...serving up your daily dish.
Evert wonder what they do with the reams of data they collect on you when you present your bonus club card at the grocery store? Aside from spitting out coupons at the cash register and putting your name on junk mail lists, that is?
Well, we just got a call from Shoprite, who tracked us down through bar codes to tell us that the sugar-free, fat-free Jello pudding we bought has been recalled. Turns out some of the Jello puddings contain traces of pastachio nuts that weren't listed on the label. No problem for us, but potentially deadly for those with nut allergies.
How nice of them to care. But it still seems a little Big Brother-ish. We wouldn't want a call from Shoprite to tell us that we really should buy the expensive spaghetti sauce or that we were looking a little overweight the other day.
April 15, 2005 in Really Freaking Weird | Permalink
Data collection of your food shopping habits could yield customized email alerts to new products of similar variety, recipe suggestions, sale alerts, even an automated scheduled delivery service.
The phone call to your home would be justified as an emergency to avoid food allergy or illness or injury.
All pretty cool, actually.
Posted by: Vision From The Future | Apr 15, 2005 7:38:05 PM
