Go Home

daily dish

March   3

TBS to Yogi: That's Not Even Your Real Name

Samantha_2 Yogi_2

Not only is TBS not apologizing to Yogi Berra over its Yogasm ad campaign, it's asking the court to dismiss charges and make Yogi to pay the legal bills.

In January, Yogi sued TBS over the ad campaign for "Sex and the City" reruns. In the disputed ad, actress Kim Cattrell is shown with a multiple choice quiz, "What is a Yogasm?" One of the answers, "sex with Yogi Berra," offended the baseballl legend.

One of TBS's defenses in the suit: Yogi isn't even the guy's real name, so how can Yogasm be a commercial misuse? Yogi was born Lawrence Peter Berra in 1925.

March 3, 2005 in Yogi | Permalink


If I was his age, I would be glad to have inspired a yogasm.

Posted by: RudeBuddha | Mar 3, 2005 11:11:25 AM

I'll take Yogi's side on this one. He is a wonderful, generous guy who never says no as far as I know to anything asked of him charity wise. His museum is wonderful and he is a real asset to our community. I hope he cleans them out for millions.

Posted by: Mr. Baseball | Mar 3, 2005 12:01:36 PM

unfortunately, he won't. He may even have to pay their expenses. I think he is getting some questionable legal advice here.

He is a public figure and as such his name is fair game for ridicule, satire and the like. He could only claim $$ if they were claiming an "endorsement" which does not exist.

He will lose or the suit will be dropped.

How do you think Saturday Night Live would do if it weren't possible to make considerable "fun" of public figures?

Posted by: Right of Center | Mar 3, 2005 12:07:49 PM

I want him to repay me for that picnic basket he stole last time I was in Jellystone.

Posted by: Lex | Mar 3, 2005 12:13:13 PM

wrong yogi, lex.

Posted by: Left Of Center, like Suzanne Vega | Mar 3, 2005 12:52:04 PM

Thers's a vast difference between making fun of famous people in comedy skits and using their image for advertising. You can't even use their likeness without permission.
I love Yogi, and I love that he chose to live in my town. I agree, let him clean them out for millions!

Posted by: Martin | Mar 3, 2005 1:48:16 PM

ROC is right - there's a lot you can get away with under the guise of parody, though i don't know if this instance qualifies as such. either way, these cases are always really iffy.

given my relative indifference to the show (i prefer chucks over manolos, thanks) it would be interesting to see something come of this - but i'm sure nothing will. the guy whose arm serves as Triumph the Insult Comic Dog would have been long chopped off by now. :)

Posted by: schmee | Mar 3, 2005 3:08:00 PM

"Thers's a vast difference between making fun of famous people in comedy skits and using their image for advertising. "

Not really in the eyes of the law. (although I am no lawyer), both situations are for profit making money enterprises and are using the name(s) for parody.

He could claim a share of the money made by the use of his name in the parody, but then he would have to show how much of the money made was a direct result of the use of his name, but how do you do that?

Posted by: Right of Center | Mar 3, 2005 3:15:58 PM

i think yogi ought to lighten up. i love the guy -- who doesn't? -- but his name long ago passed into the public domain. i wish i had a penny for every dumb yogi joke i've had to endure over the years.

Posted by: moe | Mar 3, 2005 4:35:51 PM

What the hell is a yogasm anyway?

Posted by: andy | Sep 16, 2005 6:30:01 PM

Click & Jump to our INSIDE PAGES:

· In Case You Don't Look at Our Announcement Box
· Window Painting
· Flatulent Friar
· Ballyowen -- The Best $140 a NJ Golfer Can Spend
· Corzine Budget Gets MSU Calling For Action
· Open Space Call For Action
· Closed For Renovations?
· Thrill Seekers
· Heroic Dudes
· Making Montclair's History Demo-Proof

May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004

A Friend Writes
April Fool's!
Bada Bing
Barista Does the Math
Barista's Sunday Poll
Betty Says
Brand New
Civic Virtue
Comings and Goings
Culture Club
Current Affairs
Cute as Hell
Don't Ask: Dating in Baristaville
Flu Shot Central
Food and Drink
From the Crazy Mixed-Up Files of Raymmmondo
Funniest Home Videos
Good Reads by Neil Baldwin
Growing pains
Help Your Barista!
In Your Dreams
Intersections We Hate
Karma Violation
Lights! Camera! Craft service!
Lights, Camera..... Roll Tape
Major Dudes
Marlboro Inn
Movie Mojo
Only in Montclair
Our Favorite Diversions
Paranoia Beat
Parties We Crashed
Party With Baristanet
Photo of the Week
Pop Culture
Postcards from the EB
Really Freaking Weird
Scooped by Phil Read, Again
Scot's Photo Journal
Seasonal Decorating Violation
Seen around town
Seen in Cyberspace
Shopping With Barista
Songs We Can't Get Out of Our Head
Suburban Archeologist
The Daily Chat
The Sunday Barista Poll
The View from Her Pickup
Those Crazy Kids
Time Capsule
We All Bow to Java
We Ask Random Strangers
Where For Art Thou?
Win Stuff
Yard Sale Treasure Map