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December  22

New Jersey, the Wisecracks May Commence

These are really the ones that Codey picked, and that we have to choose from, before Jan. 1.

My Ballot Box
State Slogan

New Jersey, Expect the Unexpected
New Jersey, Love at First Sight
New Jersey, Come See For Yourself
New Jersey, The Real Deal
New Jersey, The Best Kept Secret


December 22, 2005 in Buzz | Permalink


Sorry, I think they are all lame. Love at First Sight? Please. That's not even original.

Posted by: Miss Martta | Dec 22, 2005 8:54:19 AM

I get the following error message when I try to vote: "An invalid Poll ID was send to this script!"

Posted by: Rick | Dec 22, 2005 8:54:29 AM

"Stay on the Turnpike and leave us alone"

Posted by: Down time | Dec 22, 2005 9:02:29 AM

Sorry, Rick. It's working now.

Posted by: The Barista | Dec 22, 2005 9:02:55 AM

"New Jersey: the ornamental fingernail decal state"
"New Jersey: the underground chemical plume state"
"New Jersey: there's a crystal meth epidemic looking for us--come, be a part of it"
"New Jersey: if there are any more terrorist attacks on new york city, you can watch them from the safety of route 3"

Posted by: fran | Dec 22, 2005 9:13:49 AM

I like your entries, Fran!

Posted by: Miss Martta | Dec 22, 2005 9:36:33 AM

They are embarrassingly(sp?)lame.

Posted by: The Iceman | Dec 22, 2005 9:36:58 AM

Maybe you've hit it Iceman -

New Jersey - not as lame as our slogan!

Posted by: hrhppg | Dec 22, 2005 9:45:26 AM

New Jersey: What do America's highest income earners know that you don't know?

Posted by: buycopy | Dec 22, 2005 10:02:09 AM

q:"New Jersey: What do America's highest income earners know that you don't know?"

a: who to bribe when you want to build a strip mall or three more lanes onto a small local service road?

Posted by: fran | Dec 22, 2005 10:05:07 AM

New Jersey: A little bit of everything but smaller.... and more expensive.... and ...

Posted by: David | Dec 22, 2005 10:09:08 AM

New Jersey: Rude Bus Driver Capital of the Free World

Posted by: Miss Martta | Dec 22, 2005 10:15:51 AM

NJ: Home of Baristaville

Posted by: The Iceman | Dec 22, 2005 10:21:41 AM

All of the "official" options are simply awful. I've already read probably more than a hundred others that were both apt and witty, both here and elsewhere. I applauded Codey's dissatisfaction with what that image outfit came up with, until I saw what he likes instead. The general public is much better than the "pros" at this one, as far as I can tell.

Posted by: cathar | Dec 22, 2005 10:25:59 AM

New Jersey: every bit as snoidy as long island, with out the inconvenience of home invasions.

New Jersey: resentful attendants will still pump your gas for you

New jersey: the disgruntled petty mob footsoldier state (don't pick a fight in a bar!!!!!!!!)

Posted by: fran | Dec 22, 2005 10:34:02 AM

New Jersey: Its here!

Posted by: David | Dec 22, 2005 10:50:48 AM

New Jersey: We don't have a strike, we have NJTransit.

Posted by: David | Dec 22, 2005 11:39:22 AM

New Jersey—We Put the "Super" in Superfund!

Posted by: Schizohedron | Dec 22, 2005 11:39:49 AM

"New Jersey—We Put the "Super" in Superfund!"

ladies and gentlemen, we may have a winner!
t shirts, anyone?

Posted by: fran | Dec 22, 2005 12:05:34 PM

Codey's selections assume visitors would entertain the idea that NJ is more than just industrial developments and commerce parks. The problem the new slogan must address is that many Americans have a preconceived notion of what NJ is, and the new slogan must overcome that obstacle.

Rather than "invite" and "intrique" and "suggest", how about a slogan that "pushes" visitors in the right direction: draw visual/verbal maps of NJ's farmland, beaches, forests, and small rural town charms. Diversify the message with NJ's chic metro towns and cities, such as Montclair, Ridgewood, Morristown, Red Bank, and Princeton.

Slogan writers must never forget the golden rule: visualize what its like to be a non-NJ resident and address the shortcoming from that perspective. Insiders cannot solve the problem otherwise.

Posted by: Jim | Dec 22, 2005 12:22:38 PM

Hence, I voted for Expect the Unexpected-that sums us up- Does Love at First Sight include getting off a plane at Newark Airport?-

NJ Where Waste Makes Haste

NJ A View From the Fill

Posted by: cstarling | Dec 22, 2005 12:26:28 PM

i like "a view from the fill"

how about:

New Jersey: maybe you won't get carjacked!

Posted by: fran | Dec 22, 2005 12:40:59 PM

New Jersey: Get Your Ass Over to Our State!*

*And Then Go Away.

Posted by: Chris | Dec 22, 2005 12:46:19 PM

I liked the one DeNiro & Pesci came up with:

New Jersey - You got a problem with that?

"Expect the unexpected" has Twilight Zone overtones for me. I like that aspect but I'm not sure if it's what we want to be selling. I can see "Come see for yourself" as the linchpin of a TV campaign touting our state's many wonders.

Posted by: crank | Dec 22, 2005 12:58:54 PM

Jersey Where We Are Always "NEW"

Posted by: cstarling | Dec 22, 2005 1:04:55 PM

Click & Jump to our INSIDE PAGES:

· In Case You Don't Look at Our Announcement Box
· Window Painting
· Flatulent Friar
· Ballyowen -- The Best $140 a NJ Golfer Can Spend
· Corzine Budget Gets MSU Calling For Action
· Open Space Call For Action
· Closed For Renovations?
· Thrill Seekers
· Heroic Dudes
· Making Montclair's History Demo-Proof

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